I’m a writer with experience designing content that drives people to action, whether it be to check out a new product or participate in a non-profit fundraiser. As someone who loves writing and games (My last was “Breath of the Wild” – just in time for “Tears of the Kingdom”!), I would be honored to help bring games at Netflix to the next level as your Content Designer.
Here’s some recent work I’m proud of. For more, you can download my resume and see more of my work on emmabeltami.com. You can also download a printable version of this portfolio.
Case Study 1
Content Designing for Articulate
As a product content writer at Articulate, I’ve created over 80 courses, lessons, and templates for our customers, in addition to marketing content like video scripts, blog posts, and microcopy. Here are a few examples of my work.
Lesson: Personalize Customer Interactions in Customer Communication Essentials
Lessons and courses are available for customers to download and modify for their own organizations. I’ve written on many topics, including customer service, change management, cybersecurity, and marketing.
Course: Diversity Basics: Taking Action
Articulate’s People Team requested an actionable course as part of their DEI strategy overhaul. This course is part of the internal strategy and is available for customer use.
Campaign: Mental Heath Awareness Month 2023
As part of Articulate Marketing’s Mental Health 2023 Campaign, I worked with two other writers to create a 5-day mental health challenge. I also created a standalone microlearning. The content available in the previews contains my contributions to the campaign.
Our team worked with marketing and design to create a comprehensive campaign involving both in-app content and front-facing marketing collateral.
Template: New Employee Onboarding
Unlike lessons and courses, templates are filled with directional content that guides the creator to create better content. I collaborated with another writer to create this template, which was the second-most published template among Articulate 360 users in 2022.
Case Study 2
Style guides are a great way to keep voice, style, and formatting consistent across an organization. I’ve helped create style guides for both CHOC Children’s and Articulate.
Product Content Team Guides
I maintain and edit our repository of style guide notes in Guru, creating new cards when we find develop workflows to record. I’m also currently contributing writing and Notion page development to an Articulate-wide writing style guide to be published in late 2023.
CHOC Children’s Foundation Style Guide
My small team of two writers and one manager were supporting more than fifty team members over multiple teams, including events, individual giving, major donations, and annual reports. With so much writing going through our team, we knew we needed a standard to work from – and so, we began working on a style guide.
This guide was created to standardize writing practices within the organization. We used it as a general reference and provided it to other teams to help create a unified brand voice across the Foundation.
Skills (and Favorites)
I believe in making content as accessible as it can be. This means both writing in ways that are accessible and being aware of best practices like alt tagging. In 2023 I earned the W3C “Introduction to Web Accessibility” certificate and digitally attended axe-con 2023 Digital Accessibility Conference by Deque Systems.
Recent Volunteer Work
April 2021 to September 2022, I served as a member of the Presbytery of the Pacific’s Anti-Racism Task Force, investigating inequities in the organization and developing suggestions for healing and repair.
- Google Docs/Microsoft Office Suite/Adobe products (InDesign/Photoshop/etc)
- Project management systems (Slack/Airtable/Trello/Asana/Notion/Miro/Figma)
- CMS (WordPress/Squarespace/etc)
Kingdom Hearts 2
BA English Literature, Anthropology Minor,