Tami Orendain
is a writer
Case Study 1
Product Brand Copywriting for Articulate
As a product content writer at Articulate, I’ve created over 80 courses, lessons, and templates for our customers, in addition to auxiliary content like video scripts, blog posts, and microcopy. Here are a few examples of what I’ve written.
Lesson: Personalize Customer Interactions in Customer Communication Essentials
Lessons and courses are available for customers to download and modify for their own organizations. I’ve written on many topics, including customer service, change management, cybersecurity, and marketing.
Course: Diversity Basics: Taking Action
Articulate’s People Team requested an actionable course as part of their DEI strategy overhaul. This course is part of the internal strategy and is available for customer use.
Campaign: Mental Heath Awareness Month 2023
As part of Articulate Marketing’s Mental Health 2023 Campaign, I worked with two other writers to create a 5-day mental health challenge. I also created a standalone microlearning. The content available in the previews contains my contributions to the campaign.
Our team worked with marketing and design to create a comprehensive campaign involving both in-app content and front-facing marketing collateral.
Template: New Employee Onboarding
Unlike lessons and courses, templates are filled with directional content that guides the creator to create better content. I collaborated with another writer to create this template, which was the second-most published template among Articulate 360 users in 2022.
Case Study 2
Blog Posts and Articles
Not all blog posts are the same. It’s easy to type up some thoughts and hit “publish,” but I believe that your writing improves when you consider the audience, format, and purpose of the piece.
I’ve had the privilege of practicing this mindfulness while writing for different industries. Here’s a variety of pieces I’ve written.
E-Learning Heroes Blog Post: “10 Most Popular Rise 360 Placeholder Content Templates of 2022”
Articulate’s E-Learning Heroes is a go-to resource and community for e-learning professionals. Blog posts like “10 Most Popular Rise 360 Placeholder Content Templates of 2022” help readers develop their skills and better understand (and, therefore, engage with) Articulate’s products.
BookPage Book Review: Squire
This review for a wonderfully vibrant young adult graphic novel is one of many I’ve created for Bookpage. Reviewing books requires me to make critical connections between the book, its genre, and its intended audience. My book and audiobook reviews for BookPage can be read in print and online.
CHOC Children’s Foundation + OCBJ Fundraising Article
The Orange County Business Journal and the CHOC Children’s Foundation partnered to create a holiday fundraising article. As I worked on the piece, I realized that that the true appeal of the piece was not fundraising – it was the story itself. The campaign was a small part of the bigger message: that philanthropy from the community was and continues to be essential to healing.
(emmabel) tami 